Welcome to Pixel & Post

Hi there. I’m thrilled you’ve stopped by! I’m a Syracuse‑based digital marketer and social media enthusiast, and I created Pixel & Post as my creative corner to talk about what I do, where I work, and why I absolutely love marrying digital marketing with the local energy of Syracuse, New York.

Why Syracuse?

Syracuse has always been home and there’s something special about working in a place where you know the streets, the neighborhoods, the people. From the energy around downtown warehouse lofts to the up‑and‑coming small businesses in towns like Dewitt and Liverpool, this region pulses with possibility.

Plus, Syracuse has a deep media and storytelling legacy. For example, the city’s media market is the 5th largest in New York State.

Wikipedia

Being a digital marketer here means I get to stay connected, not just globally through online channels, but locally in a place I care deeply about.

Why digital marketing & social media?

If you’ve ever posted, liked, shared, scrolled, or searched, you’re interacting with the ecosystem I live in every day. I’m drawn to this field because:

Creativity meets analytics: I love crafting messages and visuals (the “Pixel” side) and then measuring, optimizing, and growing them (the “Post” side).

Connection: Social media and digital channels are about linking stories to people — brands to communities. In a city like Syracuse, where small businesses are vital, that connection matters.

Change & challenge: The digital trade shifts, platforms evolve, algorithms change — which means no two days are the same. I thrive on that.

What you’ll find here

On Pixel & Post, I’ll share:

• My take on social‑media trends and digital marketing strategies (for businesses in Syracuse and beyond)

• Case studies, experiments, things I’m trying and learning

• Local features: spotlighting businesses, events or people in Central New York who are doing interesting things online

• Personal thoughts and reflections: what I love about working and living in Syracuse, how community shapes digital work.

Let’s connect

If you’re in the Syracuse area (or beyond!) and you’re working on a brand, a social channel, a website, or you’re just curious about the digital marketing world in Syracuse, I’d love to hear from you. Drop me a note, follow along, and let’s build and share stories.